Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and  other countries since 1999.

We provide the bridge between our growers and the market in the Netherlands and Germany. We create direct deals between our growers and customers throughout Europe. The company is located at the heart of the Dutch flower industry in Aalsmeer, with representation at the main auctions and distribution to all 7 auctions. Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and  other countries since 1999.

We provide the bridge between our growers and the market in the Netherlands and Germany. The company is located at the heart of the Dutch flower industry in Aalsmeer, with representation at the main auctions and distribution to all 7 auctions.

Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.

Flower Optimal Connection is the only agent with unpacking facilities in 5 auction in the Netherlands, Germany and Belgium. Enabling the growers to maximize income per location.

News

  • F. Optimal Connection at Naivasha Horticultural Fair 2017

    The 15th edition of the Naivasha Horticultural Fair, Africa’s largest horticultural fair, will be held this year on the 15th-16th September 2017. This event is going to be held at the Naivasha Sports Club, where it will show-cases products and services from stake-holders in the horticultural industry. We are happy to announce that Flower Optimal…

  • F. Optimal Market Review Week 33-36

    Week 33 to week 35. Ishai sharon, our Roses Department Manager, informs us that for week 33 the market showed great improvement and prices for all the flowers were better. The market however was characterized by a much greater reduction in flower quantities. Ishai points out that this particular situation was caused by the cold…

  • F. Optimal Market Review Week 32

    After an interesting chat with Ishai Sharon, Flower Optimal’s Roses Department Manager, for this week’s market review, we are glad to report that finally the market is starting to experience a positive outlook as the prices keep improving. However, due to the cold and dark weather in Kenya and Ethiopia, the production in major farms…

  • F. Optimal Connection Market Review Week 24

    The market report in Europe for this week was rather negative. Ishai Sharon, Rose’s Department Manager, informs the team that the weather in Europe was extremely hot due to the summer season starting quite early; this made it possible for high local production levels that resulted in very low demand for the flowers and ended…

  • IFTEX Experience 2017

    The IFTEX show was held from 7th to the 9th June, 2017 at the Oshwal Center in Nairobi, Kenya. This year’s event was the 6th since inauguration. The show attracted 211 exhibiting companies from Kenya and various other African countries and buyers from across the world including new markets such as China. The Flower Optimal Connection team was…

  • F. Optimal Connection Market Review Week 22

    According to Ishai Sharon, the last 10 days the market price has been extremely low, this was witnessed more in the sales of all special red roses. The major reasons for this situation as noted by Ishai were: The floral market had 2 short weeks; week 21 and week 23 only had 4 sale days instead of…

  • A Closer Look at Israel’s Pirchei Amiran Wax Flower Farm

    Located in the Northern part of Negev desert region of southern Israel, Pirchei Amiran Farm is a flower farm whose ingenious and innovative journey began in 1981. Having started out in tomato farming, in 1983 the farm would turn its growing fortunes by pursuing rose flower farming and later move to wax flower and summer flowers…

  • F. Optimal Connection at IFTEX 2017

    Led by Managing Director Shemulik Kedem, Flower Optimal Connection will, as previous years, be participating at the 2017 IFTEX Show to be held in Nairobi at the Oshwal Center 7-9 June. Special Message for Summer-Flowers Growers During the 2017 IFTEX show, Dudi Bonomo who is responsible for the SUMMER FLOWERS department at Flower Optimal Connection…

  • F. Optimal Connection Market Review Week 19

    In week 18, Ishai Sharon, our Rose’s Department Manager, informed us that markets received a rather large quantity , this was more so in the case for the special red roses. According to him, this situation in turn created pressure on the market and prices were disappointing from low demands. Week 19 however saw the…

  • A Visit to the Flourishing Everflora Flower Farm in Kenya

    After a week of planning, we were set for our next adventure to one of Kenya’s most impressive flower growers, Everflora Flower Farm. Following an exciting and eventful journey, we arrive at farm where we are immediately impressed by the ever welcoming staff and the sight of the expansive farm. The farm which was established…

  • F. Optimal Connection Market Review Week 18 2017

    Overall Market Review Ishai Sharon, Rose’s Department Manager with Flower Optimal, informed us that market results on week 18 were generally not bad and that the prices were far better when compared to the week before. However, he notes that prices on the 1st of May being the Labor Day holiday were generally low. All the…

  • Staff of Bellissima roses

    The Success Story of Bellissima Premium Kenyan Roses

    Mt Kenya, Africa’s second highest peak, forms an imposing background while majestically staring down at the idyllic expanse of Timau near Nanyuki in Kenya. It is amidst this picturesque setting that Chui Farm, the newest venture by AAA Growers is located. Chui Farm produces some of the most exclusive and exceptional Kenyan roses under the…

Growers

Relieving your burden

We strive to offer our growers the highest level of service all year round. We promise our growers  capacity in both the low and high seasons.  We also invest a lot of time in innovation and technology in order to become and remain the right partner. For our customers in the market we analyse and interpret our  forecasts and availability. We also advice and companion our growers to grow the right varieties and how to improve in this competitive business.

Flower Optimal Connection provides production and administration services for three main flower groups: Roses, Summer  Flowers and Foliage. For each of these groups we have experienced product-sourcing  managers who maintain direct contacts with the growers.

Ordering

Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.

Buyers

Benefits

Working with Optimal Connection means  that you have the right partner to help you grow your business success. We help and advise our growers with regard to the market and help our customers to build current and future  product lines with our growers.

The future of our business lies in closer collaboration between source and market. The key to success lies in clear communication using the right language.

Ordering

Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.

Company

Our specialism and main service comprises;

  • Preparing the flowers for the auction with proper attention to presentation, quality and feedback.
  • Strategic advice in order to increase sales and the financial return for our growers.
  •  Establishing direct deals between growers and customers.( F.O.B or C.I.F)
  •  Delivering the deals correctly to our customers.
  • Providing the right follow-up to both grower and customer to encourage continued business between them.

Flower Optimal Connection is the only agent with unpacking facilities in 5 auction in the Netherlands, Germany and Belgium. Enabling the growers to maximize income per location.

Main office
Legmeerdijk 313
1431 GB Aalsmeer
Tel: +31(0)297 392200
Fax: +31(0)297 390093
P.O Box 1143
1430 BC Aalsmeer
The Netherlands
info@optimal-connection.com
www.optimal-connection.com

Naaldwijk Office
Management and direct sales
Simcha Schreiber
Tel: + 31 (0)637007018
Email: focnaaldwijk@optimal-connection.com

Ab Boer
Tel: + 31(0)683523537
Email: ab.boer@optimal-connection.com

Rijnsburg office
Management and direct sales
Guido Speekenbrink
Tel: +31(0)650809444
Email: focrijnsburg@optimal-connection.com

Rhein Mass office
Management and direct sales
Herman Joosten
Tel: +31(0)615875357
Email: focrheinmass@optimal-connection.com

Euroveiling office
Euro veiling import manager
Moshe Albarcha
Tel: +32 484949969
Email: moshe@euroveiling.be

Unpacking tel: +31(0)650644557
Email: focbe@optimal-connection.com

Contacts

General management
Shmullik Kedem
Tel: +31(0)651785679
Email: Shemulik@optimal-connection.com

Eli Argon
Tel: +31(0)653760217
Email: eli@optimal-connection.com

Africa desk
Ishai Sharon
Sourcing manager roses

Tel: +31(0)683524305
Email: Ishai.sharon@optimal-connection.com

Africa. Israel desk
Dudi Bunomo
Sourcing manager summer flowers

Tel: +31(0)630540220
Email: dudi@optimal-connection.com

Sales and Marketing
Jan Renting
Sales Roses and Summer Flowers

Tel +31(0)631639122
Email: j.renting@optimal-connection.com