Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and other countries since 1999.
We provide the bridge between our growers and the market in the Netherlands and Germany. We create direct deals between our growers and customers throughout Europe. The company is located at the heart of the Dutch flower industry in Aalsmeer, with representation at the main auctions and distribution to all 7 auctions. Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and other countries since 1999.
We provide the bridge between our growers and the market in the Netherlands and Germany. The company is located at the heart of the Dutch flower industry in Aalsmeer, with representation at the main auctions and distribution to all 7 auctions.
Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.
The flower market price for Women’s Day started a week ago with quite good prices. Unfortunately, we expect on the last days there’s likely to be a price slowdown, especially with the colours. The Head of the Roses Department with F.Optimal Connection Ishai Sharon begun by saying. Ishai believes one of the main reasons the market…
Ishai Sharon, the Head of Roses Department with F.Optimal Connection, is happy to report that the first 4 weeks of the year started with good prices for roses except for week 2. “All the other 3 weeks were better, especially the last week which saw a 22% higher price when compared to the same period…
Ishai Sharon, F. Optimal Connection’s Head of Roses Department informs the team that we are almost ready for the Christmas sales and so far the prices compared to other years were much higher, especially the Red and White colours. “Other colours have also improved in the last 3 days,” he began. Ishai reports that the…
Ishai Sharon, F. Optimal Connection’s Head of Roses Department reports that the flower market around this period is rather slow which he says is not unusual. The priority by consumers according to him, is majorly on Christmas articles and green small arrangements for the advent period, but not on flowers. “What is unusual is the…
In the last period, Ishai Sharon, Head of Roses Department with F. Optimal, says that we can finally be able to enjoy better market prices, especially sales in the first week of November were much higher, in fact, more than double the price of the last year. “Generally from week one to week 31, the…
“In the first 3 weeks of August, the market was quite good and the total rose prices were about 25% higher than last year’s prices on the same period,” Head of the Roses Department, Ishai Sharon kicks off this week’s flower market review. Ishai continues to state that unfortunately from 23rd August until Wednesday 28th August,…
The market report for August started on a very positive note as the Head of the Roses Department Ishai Sharon informs us. In his report, he confirms that the opening of auction sales in August has indeed started with impressive prices. The start of this month has finally given him hope and optimism that this…
Ishai Sharon, Head of the Roses Department, reports that a gloomy picture of the market prices was witnessed during the month of June 2019. According to him, this month was rather disappointing for the industry as the market price for all cut flowers fell to a low of 15% when compared with prices over the…
“We are ready with the sales of the Mother’s Day and generally prices were quiet good on the last 10 days and after a long difficult period we can finally smile a bit,” Ishai Sharon, Head of Roses Department starts us off in this week’s market review. The weather in Europe was cool which brought…
In this month’s market review, Ishai Sharon, F. Optimal’s Head of the Roses Department informs the team, the flower market went through what he calls a special and a very unique period even though it wasn’t all positive. In his informed and detailed outlook, the Valentine’s season was definitely the most important period for all…
This week we had a chance to sit down with our Head of Roses Department, Ishai Sharon, and he had an interesting observation about the performance of the flower market in the past two weeks. “We are on the last days of the Christmas sales,’ Ishai begins, “and unfortunately this holiday has become more typical for presents…
We had the chance to sit down with Head of Roses Department, Ishai Sharon, and he was able to give us some insight on the flower market performance. According to him, the market has started to improve slightly, but the colours are still low in price. High demand for red roses and also white roses…
We strive to offer our growers the highest level of service all year round. We promise our growers capacity in both the low and high seasons. We also invest a lot of time in innovation and technology in order to become and remain the right partner. For our customers in the market we analyse and interpret our forecasts and availability. We also advice and companion our growers to grow the right varieties and how to improve in this competitive business.
Flower Optimal Connection provides production and administration services for three main flower groups: Roses, Summer Flowers and Foliage. For each of these groups we have experienced product-sourcing managers who maintain direct contacts with the growers.
Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.
Working with Optimal Connection means that you have the right partner to help you grow your business success. We help and advise our growers with regard to the market and help our customers to build current and future product lines with our growers.
The future of our business lies in closer collaboration between source and market. The key to success lies in clear communication using the right language.
Our specialism and main service comprises;
Main office
Legmeerdijk 313
1431 GB Aalsmeer
Tel: +31(0)297 392200
P.O Box 1143
1430 BC Aalsmeer
The Netherlands
info@optimal-connection.com
www.optimal-connection.com
Rijnsburg office
Management and direct sales
Jevgenijs Kozlovskis
Tel: +31(0)650809444
Email: focrijnsburg@optimal-connection.com
General management
Shmullik Kedem
Tel: +31(0)651785679
Email: Shemulik@optimal-connection.com
Eli Argon
Tel: +31(0)653760217
Email: eli@optimal-connection.com
Roses desk
Yuval Peleg
Sourcing manager roses
Tel: +31(0)683524305
Email: roses.department@optimalconnection.com
Africa. Israel desk
Dudi Bunomo
Sourcing manager summer flowers
Tel: +31(0)630540220
Email: dudi@optimal-connection.com
Sales and Marketing
Carlos Bau Santos
marketing mananger
Tel +31(0)683524305
Email:carlos@optimal-connction.com
