Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and  other countries since 1999.

We provide the bridge between our growers and the market in the Netherlands and Germany. We create direct deals between our growers and customers throughout Europe. The company is located at the heart of the Dutch flower industry in Aalsmeer, with representation at the main auctions and distribution to all 7 auctions. Flower Optimal Connection has been offering strategic solutions and efficient unpacking services to growers from Kenya, Ethiopia, Israel and  other countries since 1999.

We provide the bridge between our growers and the market in the Netherlands and Germany. The company is located at the heart of the Dutch flower industry in Aalsmeer, with representation at the main auctions and distribution to all 7 auctions.

Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.

Flower Optimal Connection is the only agent with unpacking facilities in 5 auction in the Netherlands, Germany and Belgium. Enabling the growers to maximize income per location.

News

  • F. Optimal Connection Market Review Week 18 & 19

    Ishai Sharon, the Head of Flower Optimal’s Roses Department, reports that the market faced numerous challenges on Mothers Day. As he points out, the main cause of this was due to the extreme bad weather in Kenya. In addition, the last two months saw the majority of flower growing regions faced long periods of heavy rainfall.…

  • F. Optimal Connection Market Review Week 15

    At F. Optimal we’re kick starting the Spring season with a market review from our very own Head of Summer Flowers, Dudi Bonomo. According to Dudi, after a quite good market period of Easter in begin of April, we unfortunately see slightly dropping of prices and quantities.  Import season for summer flowers  have become less in…

  • F. Optimal Connection Market Review Week 13

    It has been a very active two weeks since our last review, and we’re glad to have the Head of Roses Department, Ishai Sharon, breaking down the market’s performance from his expert view. Ishai begins by informing us that on the last 2 weeks of the year, 11 and 12, the market prices were much…

  • F. Optimal Connection Market Review Week 8

    We had a chance to sit down with our Head of Roses Department, Ishai Sharon, and he had an interesting observation about the performance of the flower market in the past two weeks. “After a successful Valentine’s Day, the market was suffering from a short period of low prices,” Ishai Sharon begins. The reason for this was because…

  • F. Optimal Connection Market Review Week 6

    “We just passed Valentine’s Day, one of the most important “Flower Holiday” especially for the red roses,” affirms our Head of Roses Department, Ishai Sharon. It was such an incredible Valentine’s week for us at F. Optimal, and we just had to pull Ishai out of his busy schedule to get his review of this special…

  • F. Optimal Connection Market Review Week 4

    It’s been a very busy beginning of 2018, especially for our Head of Roses Department, Ishai Sharon. However, he was able spare some time to give us his much anticipated market review. As Ishai puts it, “The month of January is almost at its end and we can already summarize this month as a very…

  • The Impressive Venture of PJ Dave Flora

    The PJ Dave Group began its operations in 1990, the farm was started by Mr. Pravin Dave & Mrs. Elizabeth Dave with one major goal, to grow and export the highest quality fresh cut roses to customers around the world. The PJ Dave motto which says, “providing  roses for every emotion” is indeed true and factual…

  • F.Optimal Connection Market Report For Week 45

    Ishai Sharon, Head of Rose’s Department notes for this week in the month of November the flower market witnessed an unexpected ending as it finished with good prices especially when compared to previous years over the same period. In Kenya however, growers experienced low production levels coupled with quality  problems as a result of bad…

  • F. Optimal at the Royal FloraHolland Trade Fair 2017

    This year’s Royal FloraHolland trade fair was held on 8th to 9th November, 2017 in Aalsmeer Holland and F.Optimal Connection was once again presented at this year’s event. The trade fair is considered as an event where all the players in the flower industry from Europe, Africa, and indeed the whole world to show case…

  • F.Optimal Connection Market Report Week 43

    For this week, Ishai Sharon, Head of Roses Department with F.Optimal Connection reports that there was a major decline in market prices for all flowers between Monday 30th October and Wednesday 1st November respectively. According to him, the low prices during this period affected all the Red roses, the Short length Roses and the Athena…

  • The Historic Journey Of Israel Ben Aharon Farm

    History This farm’s remarkable and historic journey began in the Village of Hogla in 1933. Hogla village is part of the Heffer valley, which is half way between Tel Aviv and Haifa . A family run business since its early days, this farm today produces a variety of high quality flowers and fruit orchids. The founders of…

  • Flower Optimal Connection Market report for week 40

    Ishai sharon who is the Head of the Roses Department with Flower Optimal Connection informs the team that after 3 weeks of very high prices, the last 2 weeks saw the market price drop to “normal”. He further adds, “For the colors, the prices were not good at all, and the prices for all red…

Growers

Relieving your burden

We strive to offer our growers the highest level of service all year round. We promise our growers  capacity in both the low and high seasons.  We also invest a lot of time in innovation and technology in order to become and remain the right partner. For our customers in the market we analyse and interpret our  forecasts and availability. We also advice and companion our growers to grow the right varieties and how to improve in this competitive business.

Flower Optimal Connection provides production and administration services for three main flower groups: Roses, Summer  Flowers and Foliage. For each of these groups we have experienced product-sourcing  managers who maintain direct contacts with the growers.

Ordering

Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.

Buyers

Benefits

Working with Optimal Connection means  that you have the right partner to help you grow your business success. We help and advise our growers with regard to the market and help our customers to build current and future  product lines with our growers.

The future of our business lies in closer collaboration between source and market. The key to success lies in clear communication using the right language.

Ordering

Our professional sales team is in touch with the market and its customers. Using accurate market info they work with our sourcing managers to create the deals between our growers and customers all over Europe.

Company

Our specialism and main service comprises;

  • Preparing the flowers for the auction with proper attention to presentation, quality and feedback.
  • Strategic advice in order to increase sales and the financial return for our growers.
  •  Establishing direct deals between growers and customers.( F.O.B or C.I.F)
  •  Delivering the deals correctly to our customers.
  • Providing the right follow-up to both grower and customer to encourage continued business between them.

Flower Optimal Connection is the only agent with unpacking facilities in 5 auction in the Netherlands, Germany and Belgium. Enabling the growers to maximize income per location.

Main office
Legmeerdijk 313
1431 GB Aalsmeer
Tel: +31(0)297 392200
Fax: +31(0)297 390093
P.O Box 1143
1430 BC Aalsmeer
The Netherlands
info@optimal-connection.com
www.optimal-connection.com

Naaldwijk Office
Management and direct sales
Simcha Schreiber
Tel: + 31 (0)637007018
Email: focnaaldwijk@optimal-connection.com

Ab Boer
Tel: + 31(0)683523537
Email: ab.boer@optimal-connection.com

Rijnsburg office
Management and direct sales
Guido Speekenbrink
Tel: +31(0)650809444
Email: focrijnsburg@optimal-connection.com

Rhein Mass office
Management and direct sales
Herman Joosten
Tel: +31(0)615875357
Email: focrheinmass@optimal-connection.com

Euroveiling office
Euro veiling import manager
Moshe Albarcha
Tel: +32 484949969
Email: moshe@euroveiling.be

Unpacking tel: +31(0)650644557
Email: focbe@optimal-connection.com

Contacts

General management
Shmullik Kedem
Tel: +31(0)651785679
Email: Shemulik@optimal-connection.com

Eli Argon
Tel: +31(0)653760217
Email: eli@optimal-connection.com

Africa desk
Ishai Sharon
Sourcing manager roses

Tel: +31(0)683524305
Email: Ishai.sharon@optimal-connection.com

Africa. Israel desk
Dudi Bunomo
Sourcing manager summer flowers

Tel: +31(0)630540220
Email: dudi@optimal-connection.com

Sales and Marketing
Jan Renting
Sales Roses and Summer Flowers

Tel +31(0)631639122
Email: j.renting@optimal-connection.com