F. Optimal at the Royal FloraHolland Trade Fair 2017

This year’s Royal FloraHolland trade fair was held on 8^th to 9^th November 2017 in Aalsmeer Holland and F.Optimal Connection was once again presented at this year’s event. The trade fair is considered as an event where all the players in the flower industry from Europe, Africa, and indeed the whole world to showcase their products. The Three-day Trade Fair had a record number of over 2000 visitors, on the opening day, whose major theme for this year was “Welcome to the Green Age!” sustainability. It is important to note and inform our partners, for this year the IFTF Private Exhibition was also held at the same event. The IFTF exhibition attracts individuals who play very significant and key roles in the flower industry. As a result, F.Optimal Connection appreciates that the trade fair provided a meeting place between business colleagues within the industry and those from all parts of the production chain.

Head of Summer Flowers department; Dudi Bunomo

At this year’s event, we showcased a bigger and elegant stand where we had the pleasure of sharing it with Kenyan growers who included Bellisima, Yatta Hills and Solai Roses. According to Dudi Bonomo, the Head of the Summer Flowers Department with F.Optimal, “The event itself provided us with a great business platform as we held very successful meetings with growers, breeders, buyers and trade suppliers from different countries. Our stand also gave an opportunity for the exhibition goers to view our beautiful and wide assortment of roses and summer flowers and it gave us the opportunity to receive critical feedback from them.”

In conclusion, Dudi Bonomo reports, “As a company, we achieved all of our set objectives in terms of growing our business market and in creating new contacts. We finished the exhibition with an eventful reception at our company’s headquarters together with our staff and our clients.”

On Friday Night Optimal connection held its traditional reception. It created a great moment of cementing our relationship and we all had a great time. The Royal FloraHolland trade fair was indeed successful and we look forward to next year’s event.”