At F. Optimal we’re kick starting the Spring season with a market review from our very own Head of Summer Flowers, Dudi Bonomo. According to Dudi, after a quite good market period of Easter in begin of April, we unfortunately see slightly dropping of prices and quantities. Import season for summer flowers have become less in…
It has been a very active two weeks since our last review, and we’re glad to have the Head of Roses Department, Ishai Sharon, breaking down the market’s performance from his expert view. Ishai begins by informing us that on the last 2 weeks of the year, 11 and 12, the market prices were much…
We had a chance to sit down with our Head of Roses Department, Ishai Sharon, and he had an interesting observation about the performance of the flower market in the past two weeks. “After a successful Valentine’s Day, the market was suffering from a short period of low prices,” Ishai Sharon begins. The reason for this was because…
“We just passed Valentine’s Day, one of the most important “Flower Holiday” especially for the red roses,” affirms our Head of Roses Department, Ishai Sharon. It was such an incredible Valentine’s week for us at F. Optimal, and we just had to pull Ishai out of his busy schedule to get his review of this special…
It’s been a very busy beginning of 2018, especially for our Head of Roses Department, Ishai Sharon. However, he was able spare some time to give us his much anticipated market review. As Ishai puts it, “The month of January is almost at its end and we can already summarize this month as a very…
The PJ Dave Group began its operations in 1990, the farm was started by Mr. Pravin Dave & Mrs. Elizabeth Dave with one major goal, to grow and export the highest quality fresh cut roses to customers around the world. The PJ Dave motto which says, “providing roses for every emotion” is indeed true and factual…
Ishai Sharon, Head of Rose’s Department notes for this week in the month of November the flower market witnessed an unexpected ending as it finished with good prices especially when compared to previous years over the same period. In Kenya however, growers experienced low production levels coupled with quality problems as a result of bad…
This year’s Royal FloraHolland trade fair was held on 8th to 9th November 2017 in Aalsmeer Holland and F.Optimal Connection was once again presented at this year’s event. The trade fair is considered as an event where all the players in the flower industry from Europe, Africa, and indeed the whole world to showcase their…
For this week, Ishai Sharon, Head of Roses Department with F.Optimal Connection reports that there was a major decline in market prices for all flowers between Monday 30th October and Wednesday 1st November respectively. According to him, the low prices during this period affected all the Red roses, the Short length Roses and the Athena…
History This farm’s remarkable and historic journey began in the Village of Hogla in 1933. Hogla village is part of the Heffer valley, which is half way between Tel Aviv and Haifa . A family run business since its early days, this farm today produces a variety of high quality flowers and fruit orchids. The founders of…
