This week we had a chance to sit down with our Head of Roses Department, Ishai Sharon, and he had an interesting observation about the performance of the flower market in the past two weeks. “We are on the last days of the Christmas sales,’ Ishai begins, “and unfortunately this holiday has become more typical for presents…
We had the chance to sit down with Head of Roses Department, Ishai Sharon, and he was able to give us some insight on the flower market performance. According to him, the market has started to improve slightly, but the colours are still low in price. High demand for red roses and also white roses…
From our Head of Roses Department, Ishai Sharon’s perspective, the flower market is under pressure. Therefore, you can see a lot of activities and new ideas coming up in order to find other directions so as to try to and get through this difficult period. The market during the previous weeks was not good, especially…
Head of Roses Department, Ishai Sharon, was able to sit down with us and enlighten us with his views on the performance of the current flower market. “Unfortunately, from week 37 the prices were very low for the whole flower market, especially for roses,” Ishai begins. “When we compare this period to the years before,…
It was such an interesting discussion we got to have with our Head of Roses Department, Ishai Sharon, about his review of the flower market. He was quick to start by pointing out that after a long period of an extreme hot summer in Europe, which caused very low demand, finally the market saw an…
According to our Head of Roses Department, Ishai Sharon, the summer period is close to end. He continues to state that people are coming back from holidays and even the weather has begun to change and finally getting cooler. “On week 33-34,” Ishai says, “the prices of the Dutch summer flowers like Chrysanthemum, Gypsophila Helianthus…
We were able to sit down with Head of Roses Department, Ishai Sharon and we were able to get his views on the market’s performance in the past two weeks. Ishai begun by pointing out that, in the last weeks, the main factor that influenced the low prices was the extreme hot weather in Europe…
Ishai Sharon, Head of Roses Department, reports to the team on how his analysis during month of June saw the price levels rise considerably high when compared with the same period in 2017 and even in the previous two years. This according to him is good news for all flower farmers across the region. He…
The annual International Floriculture Trade Expo (IFTEX) was held in Nairobi, Kenya, from 6 – 8 June 2018, at the Visa Oshwal Center. Managing Director Shemulik Kedem, Rose’s Department Manager Ishai Sharon and Online Content Developer Jacquie Mwai were in attendance as representatives of F. Optimal Connection. This year, as F. Optimal, we decided to visit the…
Ishai Sharon, the Head of Flower Optimal’s Roses Department, reports that the market faced numerous challenges on Mothers Day. As he points out, the main cause of this was due to the extreme bad weather in Kenya. In addition, the last two months saw the majority of flower growing regions faced long periods of heavy rainfall.…
