F. Optimal Market Review Week 33-36

Week 33 to week 35. Ishai sharon, our Roses Department Manager, informs us that for week 33 the market showed great improvement and prices for all the flowers were better. The market however was characterized by a much greater reduction in flower quantities. Ishai points out that this particular situation was caused by the cold…

F. Optimal Market Review Week 32

After an interesting chat with Ishai Sharon, Flower Optimal’s Roses Department Manager, for this week’s market review, we are glad to report that finally the market is starting to experience a positive outlook as the prices keep improving. However, due to the cold and dark weather in Kenya and Ethiopia, the production in major farms…

F. Optimal Connection Market Review Week 24

The market report in Europe for this week was rather negative. Ishai Sharon, Rose’s Department Manager, informs the team that the weather in Europe was extremely hot due to the summer season starting quite early; this made it possible for high local production levels that resulted in very low demand for the flowers and ended…

IFTEX Experience 2017

The IFTEX show was held from 7th to the 9th June, 2017 at the Oshwal Center in Nairobi, Kenya. This year’s event was the 6th since inauguration. The show attracted 211 exhibiting companies from Kenya and various other African countries and buyers from across the world including new markets such as China. The Flower Optimal Connection team was…

F. Optimal Connection at IFTEX 2017

Led by Managing Director Shemulik Kedem, Flower Optimal Connection will, as previous years, be participating at the 2017 IFTEX Show to be held in Nairobi at the Oshwal Center 7-9 June. Special Message for Summer-Flowers Growers During the 2017 IFTEX show, Dudi Bonomo who is responsible for the SUMMER FLOWERS department at Flower Optimal Connection…