F.Optimal Connection Market Review Week 60
Ishai Sharon, Head of Rose’s Department notes for this week in the month of November the flower market witnessed an unexpected ending as it finished with good prices especially when compared to previous years over the same period.
In Kenya however, growers experienced low production levels coupled with quality problems as a result of bad weather that occurred in the country for a long period of time.
Ishai Sharon Head of the Roses Department, F. Optimal Connection
Ishai reports to the team that growers in Ethiopia did not fare any better as parts of the country faced political problems. The problems took place in an area known as Ziwai where demonstrations and strikes were witnessed. The unrest actually forced most of the farm workers to leave their places of work in that region. However, with calm slowly returning in this area, most workers have begun going back to the farms.
In the last week market prices were very low as Ishai points out. “During the first week of the month in December, consumers tend to use more greens and decoration articles than flowers.” He further adds, “The Santa Nikolas day which is a presents or gift giving day in Holland also hurt all flower sales in the local markets.” According to Ishai, another major reason which contributed to the low prices seen in the European markets was attributed to the improvement of the Kenyan weather. The good weather led to high production levels being witnessed among growers in the country. He says, “Some big early Flush Roses that were produced for Christmas and later for the valentine’s period caused this problem especially for the red roses.”
In conclusion, Ishai Sharon believes and expects that prices will improve as the demand over the Christmas period is about to start.
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