“We are ready with the sales of the Mother’s Day and generally prices were quiet good on the last 10 days and after a long difficult period we can finally smile a bit,” Ishai Sharon, Head of Roses Department starts us off in this week’s market review.
The weather in Europe was cool which brought about very good conditions for the market demand. In Kenya the weather was cloudy with some showers, but the quality of flowers was good. According to Ishai, we can still remember the year before when quality was chaotic because of the extreme bad weather.
Logistics are still a weak point and some delays damage the market on the critical sales days, causing unstable supply on those days. In addition planning for direct sales are problematic. “We had a lot of direct deals with almost zero problems and I am very happy for the loyalty and the serious attitude of our growers,” Ishai gladly states.
The demand for the Polish and the French Mother’s Day is suppose to start from the 17th of May. “The weather forecast is good and we hope that the quality remains good, even the weather forecast in Kenya shows more rain,” he affirms.
Ishai concludes, “If the flowers market in the month of May will be good, it will be beneficial for the whole industry.This is especially so for the growers who really need it.”