F.Optimal Connection Market Review Week 60
Floradecora, an international trade fair for fresh flowers and plants, took place from January 26th to 29th 2017 at Frankfurt am Main. More than 60 suppliers exhibited their products and concept solutions. With its innovative exhibition concept, the international Floradecora fair created the ideal link between fresh flowers and seasonal decorations and puts a strong focus on placing orders.
Rose Safari
Flower Optimal Connection took part in the premier edition where they introduced Rose Safari, a new marketing concept for Kenyan grown premium roses. Some of the premium rose varieties that were on display at the event included: Pegasso, Penny Lane, Monte Carlo, Duchesse. Celeb, 3D and News Flash.
Rose Safari at Floradecora Trade Fair 2017
‘Spot the Difference and Win’
Florists visiting Floradecora were challenged to differentiate between Kenyan and South American grown premium roses in an exciting 
exercise conducted at the Flower Optimal Connection stand. Six Ecuadorian and six Kenyan rose varieties we randomly places in tubes and the florists had to tell for each rose what the country of origin they were from. Many visiting florist gave it a try, but it turned out to be very difficult to tell them apart and nobody was able to get a 100% score.
This concept attested to the fact that Kenya produces high quality premium roses, with the same quality characteristics as to those grown in South America. Rose Safari delivers a premium assortment at a +/- 15/20 % discount when compared to the same quality and size roses coming from South America. Impressions from the buyers at Floradecora on Rose Safari were unmistakable in terms of their genuine interest of the high quality roses that were put on display.
“Floradecora Trade Fair was an experience we were glad to be a part of. This was a spectacular platform to interact with international buyers such as florists, flower wholesalers, event agencies, decorators and visual merchandisers.” Flower Optimal.
For more information on Rose Safari, please check out www.rosesafari.com
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